Anna Waddell

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UX Designer

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Anna Waddell · UX Designer ·

Tools & skills

  • Figma & FigJam

  • Dovetail

  • Notably

  • Miro

  • Sketch

  • Zeplin

  • InVision & Marvel

  • Adobe Creative Suite

  • User interviews

  • Surveys and research

  • User interface design

  • User experience design

  • Information Architecture

  • Rapid prototyping

  • Wireframing

  • User testing


Experience

Senior & Lead UX Designer, Freelance | October 2016 - Present

  • I use the relevant aspects of the design process to research, iterate, prototype and validate features large and small for websites and apps. 

  • Design systems are my best friend, I’m comfortable both using and building upon developing systems.

  • A champion for human-centered design, mentoring, coaching, and facilitating workshops with team members and stakeholders.

  • I’m as comfortable talking to the C-suite as I am mentoring junior designers or presenting a show & tell.

Senior UX Designer, OCR (CUPA), Freelance, Remote Feb 2023 - Feb 2024

Lead UX Designer, freetesting.hiv (SH:24), Freelance, Remote/London Sept - Dec 2022

Product Designer, token.com, Freelance, Remote Jan - Sept 2022

Senior UX/UI Designer, Fettle (SH:24), Freelance, Remote/London Dec 2020 - Nov 2021

Senior UX/UI Designer, Cambridge One (CUPA), (SH:24), Freelance, Hybrid/Cambridge Aug 2019 - Dec 2020 

UX/UI Designer, AnalogFolk, Freelance, Hybrid/London June 2018 - June 2019

Freelance Senior UI/UX Designer at Flag, FCB Inferno, Crabtree & Evelyn, MullenLowe Profero, IBMix, Wunderman Oct 2016 - May 2018

Senior Digital Designer, RAPP  June 2015 - October 2016

Digital Designer, Lowe Profero  April 2013 - June 2015

Designer, figleaves.com  March 2011 - March 2013

Intern / Junior Designer / Freelance  January 2010 - March 2011


Education

8-course specialization by University of California San Diego on Coursera. Interaction Design Specialization Certificate  Sept 2018 - March 2019

Starting my career as a visual designer I naturally applied UX and customer experience to my work very early on. I took this course to solidify my hands on experience with an educational framework.

Graphic Design BA (Hons) at Nottingham Trent University  October 2007 - June 2010

Art Foundation at North Herts College, Centre for the Arts  September 2006 - June 2007

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