Ford’s Annual Sustainability Report
I created a responsive template design and bespoke illustrations for the online version of Ford’s annual sustainability report.
Role
Lead UI designer
Agency
FLAG
Year
2018
Templates
There were three levels of template screens influenced by the information architecture; category, sub-category and article. All the content was sorted into five main categories which held various sub-categories. The sub-categories would link to separate in-depth articles.
Template screens were split into responsive components from quotes to case studies. This enabled a sprawling amount of content to have visual rhythm and consistency across devices.
There were key sections the stakeholders wanted to draw attention to which didn’t fit into the template screens. So I designed bespoke screens with specific content in mind.
Illustration and data visualisation
The report required a lot of data visualisation ranging icons to charts and graphs. I developed a consistent colour scheme, style and iconography that could be carried throughout the report.
